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Power of Social Media

Power of Social Media

Connecting with fans online can translate to real restaurant traffic

From brick-and-mortar to click-and-mortar, has dinner gone digital? People who used to socialize over a meal now connect with megabytes.

Customers post reviews on Yelp, download deals from Groupon and tweet about daily specials. All that fuss about fans can translate to real traffic for restaurants – yet in a survey of 10 major cities, only 9% of restaurants had created a Facebook page.1

Don’t miss the social revolution – and the resulting crowds. Universities encourage students to “check in” at dining halls through Foursquare, while cafés fire up free WiFi to bring virtual communities indoors.

To get the most out of your Facebook page, make sure to leverage the “social” in social media. People use Facebook to be entertained and connect with friends – entertain them, and they will pass it on. This means thinking beyond posts about daily specials and deals. While those may attract an initial following, interactive posts that reflect your brand’s personality will keep your fans engaged and talking.

The easiest place to start? Ask your fans a question. Buffalo Wild Wings drew a record 6,521 responses by asking this fill-in-the-blank question: “Beer is _________.”

How will you make social media sizzle?

Conversation Starter: QR Codes
QR Code is geek speak for Quick Response Code – a barcode that can be scanned by a smartphone. Snap a picture of the checker pattern and your phone automatically routes to a website, opens a video or links to a coupon.  

 

Did you know?
Your customers now can interact with Heinz Ketchup bottles right at your table. Talk about an app-itizer.

1EyesandFeet.com, "How Social Are America's Restaurants & Cafes?" August 2010