A report from the International Foodservice Distributors Association demystifies some of the differences between Millennials and Baby Boomers. Millennials are defined as those born between 1977 and 1994, while their parents’ generation, the Baby Boomers, are those born between 1946 and 1964.
Understanding the nuances between the two groups can help restaurant operators effectively target their customers. For instance, Boomers said for the majority of their meals, they have time to sit and enjoy them, while Millennials put more importance on trying new restaurants and different types of food.
When it comes to technology, Millennials are more likely to use the Internet and their smartphones to make reservations and view menus, while Boomers prefer to order face-to-face or by phone for pickup and takeout.
The two groups do agree on how they choose where to eat: the cleanliness of the restaurant, food that tastes freshly prepared and getting a good value for their money.
Why should you care? Boomers now account for 40 percent of restaurant dollars spent, a spending power Millennials will match by 2020.